Search engine optimization is a process of bringing a website to rank highly on the competitive keywords in leading search engines. It is the most effective technique to bring the keywords in top pages of search engines. It is used to increase the traffic and brought the relevant traffic to the website. It can be used effectively to bring the website on the top than the millions of other sites in the respect to a search query. SEO improves visibility and ranking of the website, so it brings the traffic to the website from search engines.
Social media optimization is the standard way of informing a large number of people about the product just by using a number of social media platforms, outlets and communities to announce publicly. It is the most effective way to build a network of the communities around the internet, so it is the best method of many social activities to attract the visitors towards the website.
Pay Per Click is an internet advertising method, which is used to bring the direct traffic to the websites. This method is the most effective way of advertising on the Internet to generate the traffic on the website through the competitive keywords. It combines a seo strategy and managed pay per click campaign, so it is an internet advertising strategy to inform a large number of people about the products.